The store with interior and decor items will be the brand's first stand-alone concept store.
A new H&M Home outlet opens in St. Petersburg, a notable feature of which is that it is the first stand-alone store in Russia in the concept store format Swedish brand. The first concept store of the brand in the country, with an area of more than 490 sq.m. was opened on April 22 in Moscow in the Aviapark shopping center. The opening of the store, located on Bolshoy Prospekt of the Petrogradskaya Side, will take place on May 18.
Shoppers will find a variety of furniture and decor items in the store, including a range of local brands, as well as lighting products, textiles and even fresh flowers, in a word, everything for home comfort.
The concept store format provides that visitors will find an expanded range of services and offers, an increased level of service, as well as a more thoughtful and comfortable environment than in ordinary stores. Here you can get advice, order delivery, find inspiration for the interior design of your home, learn about the latest trends in interior design and just have fun walking through an unusual space.
A new concept store was opened at 59A Bolshoi Prospekt PS. Especially for the opening of the new H&M Home, the building, which has historical value, was restored and reconstructed in accordance with the rules established by local authorities.