Items from the Lime Glam line are available at the Zara online store.
Inditex Group's Zara brand announced a limited-edition "Lime Glam" capsule collection on the popular social network Zepeto.
The collection is intended to be worn in the real world as well as for use in the metaverse. Zepeto users will be able to buy items from Lime Glam to decorate their own avatars.
The collection includes jumpsuits, jackets and jeans, as well as accessories and makeup products. The collection is also complemented by three virtual objects - a wall, a floor and a photo booth.
"This project reflects a new way of thinking, a community that seeks to push boundaries and embrace its unique identity and personality," commented the Zara press office.
The Spanish brand first entered the metaverse in 2021, when it partnered with South Korean label Ader Error to create the "AZ" collection - it was also featured on Zepeto. Items from the "Lime Glam" collection are now available at Zara's online store.
Zepeto is a popular mobile app and online game by South Korean developer SNOW. In the social network, users interact by posing as virtual avatars created from real photos using facial recognition technology.