Buyers of the hypermarket chain will be able to purchase a toaster, multi-oven or coffee maker from Drew Barrymore starting April 19th.
Hypermarket chain walmart announced a collaboration with popular American actress Drew Barrymore. With her participation, the design of a new line of small kitchen appliances and utensils was developed. The Made by Gather company, which specializes in the production of kitchen utensils and household appliances, took part in the creation of the brand, called Beautiful.
The Beautiful collection includes a range of kitchen appliances, including a touch screen multi-oven, blender, toaster and coffee maker. In total, about 150 items of products will be presented, in addition to small household appliances, the collection also includes various types of kitchen utensils. The creators rely on the elegant design of their creations, modern technology, as well as a variety of color variations.
The cost of most new brand products does not exceed $100. Beautiful Kitchenware products will appear on the shelves of Walmart stores from April 19, but from March 29 they can also be purchased through the retailer's website.
The new brand is expected to be a significant success, especially in the current situation where kitchen utensils have become a "hot" product category. Consumers began to spend more time at home and, accordingly, cook more on their own, not being able to go to a cafe or restaurant. The great future of Beautiful kitchen appliances was shown when, after the actress' talk show showcased the new multi-oven model, the product was sold out in less than 24 hours.
This is not the first collaboration of the actress with Walmart, back in 2013 the retailer launched the Flower cosmetics brand created by Barrymore, and in 2019 the Drew Barrymore Flower Home collection of furniture and decor was presented (“Drew Barrymore Flower House”).