The ability to quickly expand the range and focus on the consumer help young brands of pet products to challenge big-name brands.
Demand for pet food and related products has increased significantly over the past half year as people have become more willing to have pets during the pandemic. And this means that this market will only develop in the near future, regardless of how the situation with the coronavirus develops in the future. The pet market is expected to reach $99 billion in 2020, with pet food accounting for the majority of that amount.
And against this background, all kinds of brands are becoming increasingly popular, preferring to work directly with the consumer, avoiding any intermediaries - the so-called DTC brands.
The main advantage they have over branded products from much larger companies is the ability to offer consumers customized solutions that are designed not just for cats or dogs, but also for certain breeds. In addition, they can change and expand their assortment more often, which is especially to the liking of millennials who love when they have the opportunity to choose from a wide range.
Representatives of this generation pay much attention to ensuring that the food they choose meets a wide variety of requirements. And find similar products on the pages Amazon or Chewy (not to mention the shelves of traditional stores) can be difficult.
Business Insider has named 10 companies that are the fastest growing DTC pet care brands. Despite their young age, they compete with Nestle's Purina and Mars' Royal Canin, successfully carving out a place in a very tight market. When compiling the list, the publisher relied on data from SimilarWeb, a company that tracks global traffic. The data she provided made it possible to determine which of the pet products brand websites are most popular.
As a result, a list of the most successful DTC brands was compiled, which is as follows:
- cat person
- jinx
- Smalls
- The Farmer's Dog
- Spot & Tango
- tails.com
- Just Food for Dogs
- Ollie
- bark box
- Pet Plate
The rating was compiled on the basis of the rate of growth of visitors to the site on an annualized basis. And it should be noted that the numbers are really impressive. So, the leaders of the rating grew in excess of 5000%. The bottom-ranked brands show less fantastic results. But even 14,47% at the bottom of the list, PetPlate, is an excellent result, given the difficulties of promoting the product in a crowded market.
Another distinctive feature of this list is that all the companies included in it are very young. For example, the Cat Person rating leader was founded in 2019. However, the wide range of products offered and the direct focus on the consumer allowed them to quickly gain popularity. And let while they are known mainly only in the American market. It is safe to assume that in the foreseeable future, their products will be available to pet owners from other countries.
