Buyers should pay attention to electronics and health products, as well as not to forget about clothes, but it is better to wait a little while buying furniture and toys.
The approach of the sales season around the world makes buyers think about what exactly is worth buying and in which area you can find the most attractive offers. Black Friday shopping in both physical and online stores can be very profitable, but for some categories of goods, sellers traditionally provide slightly more interesting offers.
RetailMeNot, an aggregator of discounts and coupons, believes Black Friday will be the biggest spending day of the 2020 holiday shopping season, with an average check for US shoppers on the order of $$249.
The experts also analyzed the “goodies” that buyers can get on Black Friday and identified several areas that should be paid closer attention.
Electronics, computer equipment and various gadgets will become the most in demand. RetailMeNot data shows that 61% Americans are going to buy products from this category. It’s already worth looking for deals on laptops, TVs, fitness trackers, as many buyers, having stayed at home due to quarantine, are thinking about a new gadget.
The category of products for a healthy lifestyle also promises to be filled with a variety of offers. This includes state-of-the-art cooking appliances, as well as water filters, cleaning appliances, air purifiers and other healthier lifestyle products that have become even more relevant to shoppers during the pandemic.
Apparel is also a category to watch out for, with NPD Group reporting that sales of comfortable apparel, such as workout sets or sleepwear, account for 31% of total apparel sales in the US.
However, it makes sense for buyers to postpone certain categories of goods for purchases at other periods, since Black Friday may not be the best time. So, it is better to postpone the purchase of furniture to January, when more favorable discounts are expected, and toys will become the most attractive in price in mid-December, at the peak of pre-holiday sales.