Harley-Davidson is more than just a manufacturer of quality motorcycles. She has long been a symbol of American freedom, the personification of rebellion, longing for open roads. In more than a hundred years of its existence, the company has come a long way from a simple childhood hobby of two school friends to a legend in the motorcycle world. But this path was not easy for her. Almost everything that Harley-Davidson has today is the result of a competent, high-quality and well-thought-out advertising campaign.
The acquisition of a Harley is, first of all, joining the brotherhood of strong and independent people. A feature of the company's marketing policy was to create a community of fans of the brand. It was a closed club for the elite, where you could get into only by becoming the owner of a Harley-Davidson motorcycle.
Of course, in order to increase sales and attract new customers, one had to resort to various advertising moves. And the most memorable was the offer of a guaranteed discount when buying a motorcycle, in exchange for a tattoo with the Harley logo. Thus, the company killed two birds with one stone - increased sales and received free advertising for a very long time, because the tattoo remained on the biker's body forever.
And although now this promotion has not been active for a long time, fans of the brand continue to apply appropriate tattoos on their bodies. For them, this is another way to feel part of the free and rebellious world created by Harley-Davidson.
