The well-known American startup Allbirds, engaged in the production of environmentally friendly wool shoes, announced its intention to conquer the Chinese market.
The company announced its intention to open a brand store in Shanghai in the coming months. By the end of the year, it is also planned to open stores in Beijing and Chengdu. In addition, Allbirds shoes will be sold on Alibaba and Tmall online stores, as well as actively promoted on Chinese social networks, including WeChat and Weibo.
Today, Allbirds is based in San Francisco. The shoes she creates are positioned as environmentally friendly and exceptionally comfortable. It is distinguished by a simple, but recognizable and attractive appearance and ease of maintenance.
The history of the company began quite recently, in 2014, but it has already become extremely famous and popular in the United States. She is willingly worn by such famous personalities as Larry Page, Ben Horowitz, Mary Meeker, Barack Obama and Leonardo DiCaprio.
Let's see if the brand succeeds in repeating its success in China. Some Chinese e-commerce companies have reportedly approached Allbirds in the past to enter the Chinese market. Also, Allbirds representatives say that their products are often bought using Chinese credit cards. So there is definitely a demand. However, the trade war between the US and China may make its own adjustments.