The French company has opened a shop in Singapore called Decathlon Singapore Lab.
Decathlon, a French sporting goods company, has opened an innovative 24-hour store in Singapore called Decathlon Singapore Lab. The advantage of the new retail project is modern technological solutions, including interactive mirrors and mobile payment options.
Decathlon Singapore Lab retail space is 5,000 square meters. Customers of the store have the opportunity to test the product they have chosen in a special area. For example, running shoes can be tested on trails with different types of surfaces. For lovers of trekking, the store has a gravel path for testing shoes. Fitting rooms of the store are equipped with "smart" mirrors that provide complete information about the presented goods. A free health testing service has been opened in the Active Health Lab zone.
The new Decathlon Singapore Lab is also equipped with a conveyor belt that allows online store customers to receive ordered goods within 2 hours or arrange free home delivery within a 5 km radius of the superstore. Decathlon's e-shop delivery time has also been kept to a minimum thanks to the high automation of the new retail space and the equipping of the hypermarket warehouse with RFID tags.
The surrounding area of the store is equipped with sports fields and tennis courts, where Decathlon customers are provided with free classes with instructors in various sports and fitness. Decathlon Singapore Lab is built using green technologies: the shop is equipped with solar panels on the roof and the walls are covered with green lawn.
Decathlon Company traces its history since 1976. As of 2019, the retailer operates more than 1,500 stores located in 49 countries, making it one of the largest retailers in the sporting goods market. The chain's trading revenue is estimated at $12.8 billion.