The French fashion house has announced the release of its own beauty line.
French fashion house Hermès, which specializes in the production of luxury clothing and accessories, has announced the launch of its own beauty line, which will include decorative cosmetics and care products. The launch of a new line of business as part of a strategy to develop additional growth channels is scheduled for 2020.
«В долгосрочной перспективе мы должны будем присутствовать в трех сегментах бьюти-направления: парфюмерии, средствам по уходу и декоративной косметике. Это даст нам достаточно присутствия в разных каналах дистрибуции», — прокомментировал главный исполнительный директор Hermès Аксель Дюма.
Информацию о запуске новой линии, а также о сроках начала производства товаров бьюти-направления модного дома подтвердил заместитель директора компании Гийом де Сейн на прошедшей в Париже выставке «Hermès hors les murs».
The fashion house Hermès began its activity in 1837 as a manufacturer of equipment for carriages and riding. Since the 1950s, the company's logo has featured a horse-drawn carriage. The perfume history of the brand began in 1951, when the head of the company, Robert Dumas, decided to expand the company's production and start producing exclusive fragrances for women and men.
Starting in 2014, as part of a business restructuring program, Hermès launched the production of home fragrances and took a new step towards the beauty line with the release of Le Bain Hermès bath and body cosmetics. As of the beginning of 2019, the Hermès Parfums division generates about 5% of total revenue for the company. The company's revenue in 2018, according to analysts, exceeded the mark of 300 million euros.
