The digital experience aims to give customers the opportunity to “visit” the store without leaving their own home.
American clothing manufacturer Lee Jeans has announced the opening of its first online store in its history. The brand's clients got the opportunity to “visit” the flagship Lee Jeans monostore without leaving home.
The virtual retail space mimics navigating the brand's three-level European store, with the ability to view products from new collections and add them to the shopping cart.
The Lee Jeans spokesperson emphasized that the digital shopping experience is aimed at giving customers the opportunity to visit the store "without stress", while with the effect of making a purchase "as if in person."
The new project also showcases the power of the brand's sustainability platform known as “For A World That Works” (FWTW). The retailer promotes eco-friendly initiatives through a series of interactive buttons and videos highlighting innovations and initiatives to reduce the impact on people and the planet.
The online store also features some sort of "interactive surprises" including specially crafted "green" videos, clickable pieces of furniture, and the brand's iconic Buddy Lee doll that tells the story of the company.
The store is navigated in such a way that shoppers can “walk in off the street” and view all available items from the mens and womens collection, including the high-end Lee 101 line. The main focus is on three key styles for men, West, Daren and Rider, and three for women - Carol, Stella A-Line and Scarlett High. The virtual store is accessible through the Lee Jeans website and the brand's social media accounts.