Cyberspace on the Roblox virtual gaming platform will operate until the end of September.
Russia's largest electronic retailer M.Video announced the opening of a virtual showroom of technology and digital innovations.
The project in the Roblox universe has been opened for the new academic season. The launch of a virtual showroom was created to help schoolchildren "get involved" in the educational process and make learning more convenient and efficient.
M.Video's virtual space, built in the brand's corporate colors, combines two locations. Users are invited, managing their own digital twins, to visit the digital store from a smartphone or computer.
The retailer offers to participate in the game "M. Racing" - to bring the maximum number of goods to the checkout in 60 seconds. Bonus points accrued for the game can be used in the physical world. The rating of the best players will be updated weekly and published on social networks.
“Creating our “universe”, we aimed not only to keep up with innovations, as one of the leaders in tech retail, but also to show that preparing for the school season can turn from an annual routine into a fun and exciting adventure,” commented manager of M.Video-Eldorado group Vasily Bolshakov.