McDonald's presented an unusual video demonstrating the fictional stages of preparation of the famous McMuffin.
The ASMR video, which garnered millions of views in its first days of publication, was created from GIF animations previously awarded at the Cannes Lions International Advertising Festival.
The authors of the animated video show a video sequence with plots that do not exist in reality for making a sandwich: automatic cutting of bacon, cutting a bun for a McMuffin with a thread, falling eggs from a ladder onto a soft conveyor, as well as air transportation of cheese slices using a small fan and turning the yolks into ready-made fried eggs by passing them through a special apparatus.
The GIF animations used in the video are credited to Paris-based designer Matthew Braccini, who also created the music for the video. On his page, the designer also shared individual images and animations from which the video was made. The video was called "Un Moment de Douceur" - "A moment of softness", referring to the episode with the "soft" landing of chicken eggs on the surface of the conveyor for further production.
“Special attention has been paid to textures and physics to properly convey the softness, roundness, smoothness and silkiness of the product. The choice of colors, materials and overall art direction helped to recreate the appetizing food,” commented TBWA, who created the video. Previously McDonald's has released An ASMR video showing the various steps involved in making a burger.
