Los Angeles-based swimwear maker Ookioh will go offline for the first time.
Los Angeles-based swimwear maker Ookioh will go offline for the first time thanks to a partnership with one of the largest fashion retailers, Urban Outfitters. The company, which previously followed a business model with direct sales to the end consumer through its own online store, decided to change its development strategy.
Ookioh has entered into a wholesale agreement with Urban Outfitters to appear in retail stores across the country and become more accessible to customers. The company notes that going offline is seen as a natural step in strengthening the brand's retail strategy.
Ookioh bills itself as an eco-brand specializing in the production and sale of "modern and fun" swimwear with a "nostalgic touch" designed for a "better life". Swimwear is produced in an Italian factory and completely recycled materials. Textiles are recycled ocean and household waste. In addition, the brand is working to reduce its carbon footprint and plans to eliminate plastic entirely within three years.
As part of a partnership with Urban Outfitters, the fashion giant's first online delivery to the online store and retail chain will include eight models. Separate swimwear Ookioh will cost, as on the official website of the brand, 49 dollars for 1 item, joint - 98 dollars. In the near future, six more styles from the brand's latest collection will arrive in stores.
According to Vivek Agarwal, founder of Ookioh, physical presence in stores will “increase brand awareness and gain consumer trust” by allowing customers to enjoy “visiting Urban Outfitters retail stores, trying on suits, getting feedback from their friends, and an enjoyable offline shopping experience.” ".