Luxury brands account for the majority of the top 10 list, which indicates the importance of brand strength in this segment.
Nike continues to dominate as the world's most valuable fashion brand, according to a new Brand Finance report. Its value is $32.4 billion, up 16% from last year.
It is argued that Nike was able to strengthen its position largely due to the good level of sales growth in virtually all regions - China, Europe, the Middle East and Africa. And this was achieved largely thanks to bold marketing. Nike's main competitor, the German company Adidas, although it strengthened its position, especially in the American market, managed to take only third place. At the same time, the value of this brand has grown over the year by 17%.
Second place in the ranking went to Zara (it can be said that this company has the first place among the representatives of "fast fashion"), which forced out H&M, which dropped to 4th place. The value of the Swedish brand fell immediately by 16%, the most noticeable decline in the top ten. The decline also occurred at Hermes, although not as significant - on 4%.
All other brands from ten have increased their value. The strongest growth was shown by Uniqlo — impressive 48%, which allowed it to rise by 9 positions at once.