The financial results of the 4th quarter of 2010 are announced for one of the largest mobile phone manufacturers, the Finnish company Nokia. The fall in profits on 21% characterizes the difficult period that the company is now going through, slowly but surely losing its first place. According to officially provided information, the market share Nokia decreased by 2%: from 34 in 2009 to 32 in the reporting 2010.
According to Stephen Elop, the company's newly appointed CEO, Nokia expect significant changes and decisive steps in the future aimed at correcting the current situation. It is expected that the company will have to abandon the use of its own Symbian operating system, as one of the main sources of all problems, in favor of solutions from Google и Microsoft.
The results of the analysis of the company's position in the smartphone market, which is considered the most promising and fastest growing, are also disappointing. Nokia's share in the smartphone market fell in 2010 by 9% compared to the previous year. The main reasons for this situation are the ever-increasing competition and the fact that Nokia has recently focused on less expensive and less advanced models.
In the near future, the company's management will present its vision of a way out of this situation, but we can safely say that the company is waiting for large-scale reorganization and a significant change in course.
