According to Lyst Inditex's Q4 2022 edition.
Prada is named the most desirable and popular brand at the end of the fourth quarter of 2022, according to a study of the prestigious LYST Index.
Prada has surpassed Gucci and Moncler in the rankings. This happened soon after Miuccia Prada and Patrizio Bertelli announced last December that they were stepping down as Prada CEOs.
Last year the fashion house marked the first jewelry collection created from recycled gold. Other key events included collaborations with Charly D'Amelio as the face of Prada Linea Rossa FW22 and with Hunter Schaefer and Kendall Jenner.
Gucci, which was the leader in the previous ranking, moved to the second line. Next in the top 10 according to LYST Index are luxury brands Moncler, Valentino, Bottega Veneta, Loewe, Dior, Dolce & Gabbana and Saint Laurent. At the end of the top 10 is Balenciaga, which is returning to the big scene.