Musician Ilya Prusikin, lead singer and leader of the Little Big band, has registered his own Skibidi brand, under which public catering establishments will be opened, as well as finished products will be produced for delivery to retail chains and catering services will be provided.
According to the telegram channel Mash Siberia, Prusikin received registration documents for a new brand. Details of the musician's first restaurant project have not yet been disclosed.
Little Big's "Skibidi" has gained over 500 million views on YouTube, gone viral on the web, and triggered many videos posted by users under the hash tag #skibidichallenge. Own versions of the clips for the Skibidi song were shot, including by Pyaterochka, Dodo Pizza and other companies.
In 2020, Little Big won the qualifying competition for Eurovision with the song Uno. Despite the fact that the competition was cancelled, the composition has gained almost 200 million views on YouTube. Today, 3.82 million users have subscribed to the group's account on the site.
Группа Little Big, позиционирующая себя в стиле панк-поп-рэйв, была образована в Санкт-Петербурге в 2013 году и получила известность с публикацией первого клипа на песню «Every Day I’m Drinking». По словам участников группы, в раскрутку проекта не было вложено «ни единой копейки». В 2019 году Little Big вошли в рейтинг «Главные российские знаменитости» журнала Forbes, который оценил доходы музыкального коллектива в 1 млн долларов в год.
