Its first retail store, similar to those that are opening everywhere Apple, opened the company Sony. Double decker Sony Store Nagoya, as the name implies, opened in the Japanese city of Nagoya, the capital of Aichi Prefecture.
The design of the store is similar to all similar retail outlets. Metal and glass rule here. The idea is the same as Apple Store - Maximum attention is paid to style and design. The store should promote brand awareness and development in the area.
Soon Sony plans to open two more similar stores in other major cities in Japan. If their activities are successful, then we should expect the emergence of similar retail outlets in other countries.