Apple, Motorola, Nokia… Do you think legal battles unfold only between companies that produce high-tech devices? Not at all. Wars are also being waged between manufacturers that produce detergents for toilet bowls.
So, in the UK, the process of “Unilever against Harpic". The first demanded to ban the advertising of the second detergent. The reason is the presence of information in it, which Unilever called it "not true.
In the video, a woman was meticulously scrubbing a toilet bowl with regular detergent, while a voice-over narrated that: “Cleaning stains with regular bleach can make your job five times harder; and all because the usual means are not able to completely remove the bacteria that hide in the calcareous formations that are invisible to the eye. Next came the suggestion to use the solution from Harpicwhich makes the job five times easier.
Unilever I was outraged by the phrase about the fact that after its products, at least something alive can survive in the toilet bowl. And the victory was hers. From now on, advertising maliciously misleading buyers will be removed from the air. However, Unilever nevertheless admitted that her products remove limescale not so effectively.