The American fast-food giant is celebrating its 52nd anniversary on the Japanese market in an unusual way.
KFC invites local customers to participate in a creative contest and win one of the main prizes - a smartphone charger in the shape of Colonel Sanders, or an exclusive statuette 35 cm high.
“Speak your love for a Kentucky chicken and get a chance to win a fancy mobile battery,” the official KFC Japan Twitter account said. To participate in the contest, you need to subscribe to an account and send a tweet with the appropriate hashtag.
For millions of people in Japan, March 14 is a holiday in which it is customary to give women thank-you gifts. But for many others, March 15 is considered an equally important date - the day when KFC, which subsequently won unprecedented consumer love outside the United States, first entered the country and opened its first restaurant in Osaka.
It was for this date that the local KFC office prepared unusual gifts for its fans. Photos of the Colonel Mobile Battery were posted on social networks - the device is really made in the form of the founder and permanent symbol of the brand, as well as an unusual figurine of the colonel. As consolation prizes, the company promises to give away 100 coupons worth 500 yen. The winner will be the author of the tweet that will be filled with the “greatest love” for Kentucky fried chicken.