The initiative is part of an environmental impact reduction program.
Luxury fashion brand Balenciaga launches of a new resale program. The initiative is being implemented as part of a program to reduce environmental impact. Recently, an increasing number of global brands are investing in sustainable development programs.
The Re-Sell Program allows customers to leave old items at Balenciaga's flagship stores for inspection, professional photography, pricing and documentation. The partner is the worldwide network of Reflaunt, operating in 25 secondary markets.
After the evaluation, the clothes are put up for sale, and the owner receives compensation in the form of a cash equivalent to buy new Balenciaga items. The money can also be received in cash, but if you choose a voucher, its equivalent is higher by 20%.
Balenciaga, in line with the latest market trends and the growing popularity of the secondhand market, continues to develop into a 100% sustainable company. The new initiative is aimed at taking care of the environment. To date, the service has been launched in selected branded stores. In addition, the company offers its customers the use of a self-checkout service through a special service.