The Coca-Cola Company has partnered with Walt Disney to release a limited collection of Coca-Cola, Sprite, Diet Coke and Dasani soda bottles.
The names on the limited edition bottles are written on worn, rusty labels in the fictitious Aurebesh language from the Star Wars films.
The release of a new collection of drinks is timed to coincide with the opening of new Star Wars: Galaxy's Edge theme parks at Disneyland in California and Florida. Taking place on May 31 and August 29, 2019, guests will be able to immerse themselves in the Star Wars storyline and enjoy exclusive bottles from Coca-Cola, which will be sold only in the parks.
Star Wars: Galaxy's Edge invites fans of the series to experience the Star Wars universe with an immersive multi-sensory experience. Visitors will be able to fly the Millennium Falcon, build their own lightsaber and dine at Oga's Cantine. For the first time, fans will be able to experience their own Star Wars adventures on the planet Batuu, in the farthest reaches of the galaxy. Every detail at the largest Disneyland in history is designed with an authentic Star Wars feel.
The idea to use the text of Aurebesh on the labels came from Walt Disney designers Imagineers on a tour of the World of Coca-Cola Museum in Atlanta, where their attention was drawn to the company's famous logo in various languages. “We started with a blank sheet of paper and worked with Walt Disney Imagineering to think about how Coca-Cola’s Star Wars: Galaxy’s Edge-inspired products and packaging would look,” commented Ellen Gutierrez, Chief Marketing Officer Coca-Cola.
To coincide with the release of bottles with a new design, the company shot a commercial in which a girl enters the closed territory of imperial soldiers in order to find a container with unusual drinks.