EBay's new technologies will help consumers find interesting products and sellers faster.
EBay has announced that it is implementing a series of personalization features aimed at improving the way it provides consumers with products that match their shopping habits and may be of interest to them.
According to a post on the company's blog, the changes will include "Recently Viewed" recommendations (including those for buyers who do not have an eBay account), impression suggestion settings, and the home page. More eBay introduced functions aimed at simplifying the search and purchase of certain products. So, for consumers who cannot fully describe the item they are looking for, the site will include an image search function, which is based on the latest advances in machine learning and artificial intelligence. Users can also repurchase items they have previously purchased, even if they belong to a different seller, and save items they like for later.
Innovation should allow better identification of products and sellers that may be of interest to consumers. And this is true even for those buyers who do not have an account. According to representatives of eBay, innovations should simplify the procedure for using the trading platform as much as possible.
eBay's efforts to improve search quality are aimed at catching up with Amazon. Last fall, Amazon emerged as the top marketplace, displacing Alibaba to number two and eBay to fifth, according to the Website Builder 2018 rankings. In addition, eBay and Amazon have been sued, with the former accusing the latter of trying to use eBay's internal system to poach top sellers. according to the lawsuit. However, this does not prevent companies from joining forces in the fight against sellers of counterfeit goods.
