As part of the new advertising campaign, the actress starred with photographer Harley Weir.
British actress Emma Watson, UN Goodwill Ambassador for Women, has become the new face of the Prada Beauty brand.
“Emma Watson is Prada Beauty. Our muse is more than just a muse. More than just a face. More than the perfect embodiment of the Prada woman. She’s the epitome of female modernity, a celebration of female multi-dimensionality across the world,” commented at Prada Beauty, announcing a collaboration with the actress.
For 32-year-old Waston, this is the first collaboration with an Italian fashion house. As part of the new advertising campaign, Emma starred with photographer Harley Weir, as well as in a short film in support of the new Prada Beauty fragrance.
The company noted that Watson is ideally suited to participate in the promotion of the new fragrance, being "sophisticated, fiercely feminine, intensely intellectual."
In turn, Watson noted the work of Prada, which, according to her, always goes “beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions.” Watson added that the new fragrance will have "profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant,”