Establishments under the Facebook Cafes brand will conduct user consultations and offer free drinks.
Facebook plans to open a series of temporary cafes in the UK where visitors can check their privacy settings and get free coffee. There are currently plans to open five cafes in London, Manchester, Edinburgh, Brighton and Cardiff. They will be located on the territory of existing classic coffee houses.
Facebook Cafes brand outlets will conduct user consultations: visitors will be given recommendations on personalizing settings and checking privacy. All customers receive a free drink - cappuccino, americano or mint tea.
Vice President Facebook For Northern Europe, Steve Hutch is confident that users will be able to get help and check their privacy settings in the time it takes to make a cup of coffee.
According to Facebook, many social media users don't know how to change their privacy settings, and more than a quarter of Londoners do. The company hopes Facebook Cafes will help users better understand the app's settings.
The social network has decided to open its consulting centers under the guise of Facebook Cafes, as there has been a lot of attention lately on digital privacy. The company is constantly criticized in connection with the need to better protect the personal data of users.
In 2018, it became known that political consulting company Cambridge Analytica had collected millions of people's personal data from Facebook without their consent.
This led Facebook founder Mark Zuckerberg to issue a formal apology and promise to make improvements to protect user data.