Designers used the red and yellow McDonald's items, turning them into dresses, jackets and accessories.
Finnish label VAIN has unveiled a unique collection of workwear made from old used McDonald's uniforms.
The brand's partner in the project is McDonald's Finland. The collection includes 27 items of clothing. The collaboration aims to draw public attention to the familiar image of the restaurant chain in an unexpected environment, presenting the brand's signature aesthetics in a new context.
“When I was first presented with the idea of a McDonald’s workwear fashion project I was immediately intrigued. Growing up in a very rural part of Finland, there weren’t really any dedicated spaces for us to hang out as teenagers. The local McDonald’s sort of fulfilled that function for us.” commented Jimi Wayne, creative director of the brand.
Designers used red and yellow items from old McDonald's uniforms, turning them into dresses, jackets and accessories. The partnership also refers to the issue of recycling materials to create new products. It is known that the unique line will be drawn in a lottery among employees of McDonald's Finland.