A program called Levi's SecondHand will allow you to buy used jeans and jackets, as well as donate used items, while receiving additional bonuses.
Customers who bring in old jeans to the brand's outlets will be eligible for a $5 to $35 rebate, depending on the age, condition, and original retail price of the item being returned. The most valuable exchange items are clothes from the Premium Levi's collections, as well as things created more than 20 years ago.
If the item is not in good enough condition to be resold, buyers will still receive a $5 bonus, and Levi's then simply disposes of it. The received bonuses can be spent immediately in the store or when making a purchase on the company's website.
It is expected that this direction will allow Levi's to increase sales of new items to buyers interested in receiving a discount. It also means a reduction in the amount of things thrown away, and therefore a reduction in the burden on the environment. Thus, according to the UN Economic Commission for Europe 2018 report, the fashion industry accounts for about 10% of global carbon emissions and 20% of global wastewater.
Items eligible for resale will be cleaned and then listed for sale on the Levi's SecondHand website. To manage secondhand inventory, Levi's will partner with e-commerce and logistics startup Trove.
Today, the resale market is growing at a rapid pace. According to research by ThredUp and GlobalData Retail, its volume is expected to increase from $32 billion in 2020 to $51 billion by 2023. At the same time, Levi's items are highly popular on resale sites, including ThredUp and Poshmark.