Slogans: Getting wet is natural... Being dry means wearing Libero!
Freedom of movement. (diapers-panties Libero Up&Go)
Libero. No dry diapers.
Libero. Best friend of kids.
Libero - company brand SCA (Svenska Cellulosa Aktiebolaget), a Swedish pulp and paper manufacturer producing consumer goods. SCA manufactures personal care products, napkins, wrapping paper, wood products. Under the Libero brand, the company produces Velcro diapers, panty diapers, wet wipes, disposable diapers, disposable bibs and other hygiene products for children. The main product of the brand, of course, is the well-known diapers for children.
The first disposable diaper was released by the company in 1955, using cellulose as an absorbent. In addition to the Swedish SCA, Procter & Gamble also claims to be the leader in the production of a disposable diaper, which released Pampers diapers at about the same time. Since then, diapers have changed, become much more comfortable. Comfortable, of course, for the parents of babies, what the “diaper carriers” themselves think, we most likely will never know. Almost every year, diaper manufacturers come up with new ways to improve the product, either by attaching Velcro to them, or drawing a funny bear, or making them "even more elastic and absorbent." So, Libero is produced in several versions: Libero Babysoft - for the little ones Libero Comfort fit - for older kids Libero Up&Go – panty diapers, for those who are already crawling and starting to walk, in this series a “Fashion Collection” was even created, touching young parents, Libero Everyday - for babies with sensitive skin. There is even Libero Potty Training - diapers for accustoming the child to the potty. It's hard to believe, but manufacturers have inserted a "wet layer" into the diaper, which gives the child discomfort and encourages him to go straight to the potty. The same effect, of course, can be achieved naturally, simply without wearing a diaper, and for free, but some mothers are not looking for easy ways.
The main market for Libero is located in its homeland, in Northern Europe, the brand also occupies a significant role in the market in France, Italy, in 1995 the Libero brand entered the CIS market and is already one of the three best-selling brands of diapers (Pampers, Huggies and Libero).