The collection includes clothes and underwear for all body types in accordance with the basic concept of the brand.
The brand Yitty announced the release of its first line of corrective clothing collection under the Your Skin by Yitty label. The collection includes clothes and underwear for all body types in line with the brand's core concept, launched by singer Lizzo in 2022.
The Your Skin by Yitty line will cater to people with "any gender identity. The Yitty label has previously featured collections called Nearly Naked, Major Label and Smoothhed Reality. The new line will go on sale in the summer of 2023.
"When we say we support every body, we mean exactly that. We believe in radical self-love for people of all gender walks," Lizzo commented.
According to Allied Market Research, the corrective and compression apparel market will reach nearly $7 billion by 2030. Amid the rapidly growing demand for such apparel, many fashion retailers offer expanded collections in this category.
Yitty opened its first retail store in Utah in July 2022. It was later announced that the chain would grow to more than 70 stores within a year.