One way or another, all the world's leading brands will be featured in Meta soon.
McDonald's and Victoria's Secret add to the long list of multinational brands seeking to open stores in Meta. Both companies have applied for trademark registrations in the digital environment, according to news reports last week.
McDonald's and Victoria's Secret add to the long list of multinational brands seeking to open stores in Meta. Both companies have applied for trademark registrations in the digital environment, according to news reports last week.
"The company has filed 4 new trademark applications indicating that it intends to sell virtual underwear, shoes and fashion accessories," Gerben reported.
The materials sent to register the brands mention "virtual goods" and programs to create and trade "digital collectibles using blockchain-based smart contracts." In addition, the report mentions "retail stores" and "entertainment services" in terms of trading in virtual clothing, shoes, accessories and underwear.
At the same time, it is reported that McDonald's is close to opening its own virtual restaurant in Metaverse. The corporation has applied for registration of trademarks McDonald's, McCafe and golden arches in the class of services "virtual restaurant management with real and virtual goods and home delivery". In addition, the fast-food giant applied for "multimedia files containing artwork, text, audio and video files and NFT.
In a short time since Facebook and Meta rebranded, dozens of top brands have rushed into the digital universe. Among them is retail leader Walmart, in December 2020 applied for registration of new trademarks to sell virtual goods. Nike, the largest manufacturer of sportswear and footwear, also plans to develop actively in Meta. Experts agree that shortly all of the world's largest brands will appear in the meta universe.
