Microsoft is launching its first European store, which will open in London's commercial heart of Oxford Street.
The store will open its doors very soon - July 11. Interestingly, it will be located literally a couple of blocks from the Apple Store (to be exact, about 200 meters), at the intersection of Regent's Street and Oxford Street, directly opposite the Oxford Circus tube station. There have already been suggestions on the Web that such a location is by no means accidental, and thus the IT giant hopes to create additional competition for its eternal enemy. However, this is a very busy place, great for shopping, so the location of the shops can be just a coincidence.
The new store will occupy 3 floors and have an area of 2000 sq.m., it will be decorated with the latest technology. One of its main "highlights" will be huge video walls that will make the space interactive. Visitors to the store will be able to check out the latest from Microsoft, both in terms of software and various hardware such as Surface laptops and Xbox game consoles. The store will have an educational space where all kinds of seminars will be held, as well as a support service, whose employees will help in solving a wide variety of problems for visitors.
Although Microsoft is actively opening stores in the US, their expansion abroad has been relatively sluggish. Outside the continental United States, the company operates a modest chain of stores in Canada, as well as in Sydney, Australia, and another US overseas territory in Puerto Rico. The fact that it is planned to open the Microsoft Store in London became known back in 2017.