Famous American actor Robert De Niro starred in an advertisement for the car brand Kia.
The South Korean company Kia Motors has launched an active advertising campaign to promote the new Kia Niro family. The videos featuring the Hollywood star were developed in collaboration with creative agency Innocean Worldwide and media agency Havas Media.
Innocean Worldwide created a 30-second video in which De Niro, dressed in youthful fashion, arrives on set. When asked by the surprised director, who is interested in the actor's appearance, he replies that he came to the shooting of "a fashionable version of Nero." And then it turns out that we are not talking about De Niro at all, but about the Niro family of cars. The slogan of the advertising campaign is the phrase "There's nothing like a Niro" - "There is nothing like Niro".
However, the video described above is not the only one in the advertising campaign. At the moment, about six promotional videos have already been shot with the participation of Robert De Niro. However, in others, he appears in a much more familiar form of a man in a formal suit, rather than a hipster.
Developed by Havas Media, the ad campaign is said to challenge the perception of Kia among people who are curious about the world around them. The idea is to let the world know that Kia Motors has a lot to offer consumers.
The first Kia Niro model was introduced in 2016, becoming the manufacturer's very first hybrid car. In December of the same, she entered the Guinness Book of Records as the most economical hybrid. De Niro's ad featured not only a hybrid version, but also a plug-in hybrid and an electric car.