At the end of April, the first documentary film of the cosmetic brand "In the sun" will be released.
Neutrogena, an American cosmetics brand, has announced the launch of its own original content creation studio for consumers. The main objective of the project is to inspire customers to buy high-quality products, teach them how to use cosmetics correctly and take care of their skin.
Neutrogena Studios has already released a trailer ahead of their first documentary short, Into the Sun, which is set to release on April 27, 2021. The work is devoted to the history of seven ordinary families in the context of the interaction of sunlight with human skin. The film includes expert advice that will teach consumers how to enjoy the beauty of sunlight "in a simple but safe way".
Simultaneously, Neutrogena Studios presented its signature program, First Frame, created in partnership with the Ghetto School of Cinematography, a non-profit organization with chapters in New York, Los Angeles and London. When creating short films, experts will involve filmmakers Generation Z, whose activities and principles are consistent with the mission of the brand, writes Marketing Dive.
The company expects that the launch of a studio to create its own content will allow it to stand out from competitors in the production of cosmetics and skin care products. Content creation is a way of providing entertaining and useful information while positioning Neutrogena as a brand that supports healthy skin care habits.
Last month it became known that owned by the corporation Procter & Gamble skincare brand SK-II has launched its own original content production center with film studio. The company's production plan calls for eight original films to be made under #ChangeDestiny.