The new model was released by Nike 30 years after the official release of the Air Max 90 in 1990.
Nike has announced a new Air Max 2090 in a bid to show consumers what it will look like. sport shoes in future. According to Air Max senior creative director Dylan Raashfor, this model symbolizes the evolution of footwear over the past 30 years.
“Our team came together and imagined the world of the future, using the knowledge we have gained from the creation of the Air Max 90 until today,” commented Raashfor.
The new model was introduced by Nike 30 years after the official release of the Air Max 90 in 1990. As conceived by the designers, it is both a simplified and improved version, demonstrating how the design of sneakers from the world's largest brand is developing.
The Air Max 2090 retains some of the key styling elements of the '90s model. At the same time, ultra-light weight allows the model to be used more widely and be in demand among different athletes. Using the latest technologies and developments, Nike designers achieved that the model received exceptional characteristics in terms of weight and speed, while at the same time paying great attention to strength, durability and comfort.
The new Air Max 2090 has 200% more air than its predecessors, Raashfor says, helping the company get closer to its ultimate goal of walking on air. The sneaker features a color scheme and translucent elements that refer to the future of automotive design. The designers note that advances in technology in the athletic footwear industry will allow sneakers to be looked at in the future as somewhat of a form of transportation, rather than just a "foot covering." “As culture changes, so does aesthetics, so it's hard to predict what style will be like 30 years from now. But it's safe to say that if you can imagine it, we're working on it," Raashfor added.