Companies today have a large number of ways to influence consumers. This is mainly due to the advent of the digital age.
At the same time, the approach to creating logos is also changing. If the intensity of the impact only increases, then the interaction with a potential client becomes more and more personal and personal.
Many of the rules for creating logos, which were considered unshakable for decades, are now being revised and questioned. The development of technology and changes in interaction with customers are taking place at a rapid pace, and what was relevant in the art of creating logos five years ago is already outdated today.
Here are six logo trends predictions for 2016.
Flat logos will continue to be popular. In addition to looking neater and “cleaner”, they also feel “cozy” on any device and browser, regardless of size, resolution, load easier, look better when printed or in black and white, etc. Logos will continue to be simplified, becoming more like computer icons.
Logos that give the impression of handmade will continue to be popular - arrows drawn in pencil, special fonts, fun details, as if handmade inscriptions, all this makes the logo more “homely”, personal, increases brand credibility. There are more and more logos with similar elements and their number will increase this year.
Mobility, dynamics, variability - these are the features that will characterize popular logos. A logo that changes in detail, but at the same time remains recognizable and constant, will be able to attract attention and reach a wider group of consumers. Such logos are designed to establish communication by providing buyers with a variety of information about the direction of the company in real time.
4. Negative space
The use of negative space allows you to deepen the interaction with the buyer, a thoughtful design of the logo using negative space will help to put some thought or double meaning into it, something more than meets the eye. Such logos attract attention, involve the buyer in the search for hidden meaning, they will continue to be popular for a long time.
5. Set of letters
Logos that offer to solve a riddle and find meaning in a set of letters continue to be popular. Designers often use this technique to capture attention and at the same time “encrypt” a long enough message that will be remembered if the viewer makes an effort to unravel it.
A peculiar design solution that uses lines of the same thickness to create the entire logo. Such logos look simple, “clean”, remind of an honest and open approach, and they will continue to gain popularity. Such solutions can be used to preserve the identity of visual perception, when a company needs to create logos for several divisions, then it will be enough to change the colors of the lines and some details, the logo itself will remain recognizable.