As is known, Nokia has long lost the status of the company, which sets the tone for the mobile phone market. Now its quantitative leadership is also under threat: the company Samsung announced that in three years she could surpass the Finns, shifting them to second place.
But these statements are not based on an empty place. The fact is that Nokia is still slowly but surely losing its market share, which is being taken by other companies. This process is especially noticeable in Europe (the best positions are Nokia in India). Failure follows failure.
So, today it became known that the new flagship of the company N8 was shipped to suppliers in the amount of 4 million copies. The same flagship from Samsung, the Galaxy S model is much more interested in users. Not to mention iPhone.
Can N8 be called successful? Yes and no. Four million is certainly a lot. But for a company like Nokia, these numbers are not enough. Especially when you consider how much the company invested in advertising. At the same time, the main demand for the phone was again in the same India, as well as the United Arab Emirates and Malaysia. Europe reacted to the model very cool.
And here Samsungon the contrary, is on the rise. Representatives of the company said that next year is decisive for them. And if everything goes smoothly, then leadership in the mobile phone market is guaranteed. A period of three years is called the maximum. In fact, everything can happen much faster.
Especially when you consider that almost half of the components for their models Nokia buys from Samsung, which knows no problems with components, since it produces them on its own.