Sportswear and accessories of the new line will be available for sale on March 25 on the brand's websites, as well as in selected retail stores.
Home fitness classes have become extremely popular today. Staying at home due to the pandemic and unable to go to the gym, people around the world have begun to explore home spaces to keep fit. And this means an increase in sales for manufacturers of fitness equipment, among them was the creator the popular Peloton exercise bike, as well as brands of sports and casual wear.
The field of goods for home sports is booming and the joint work of two major players in the market of sports goods - Adidas and Peloton - shows the high potential of this direction. The companies have announced the beginning of a long-term cooperation that will attract the interest of fans of both brands. And the first step on this path will be a joint collection of clothing and sports accessories.
The collection will include tracksuits, shorts, t-shirts, sweatshirts, sports underwear and a variety of accessories. The cost of things ranges from $30 to $85. A feature of the new line of sportswear will be the availability of items in a variety of sizes, so it can be worn by all groups of buyers. The largest size will be the American 2X (size 58-62). In addition, many items will be created in a unisex style, which gives consumers an even wider choice of models.
The brands will present the new line on March 25, and items from the joint collection will be available on the brands website or in individual physical stores.