Maybe someone will be surprised, but Bavaria This is not a German, but a Dutch beer. And it will be difficult to call him too famous in the world. But it seems that after the incident in South Africa, his popularity will skyrocket.
A few days ago there was a scandal connected with the expulsion from the stadium of 36 Dutch girls who were dressed in orange clothes with logos Bavaria Beer. There was a match between the Netherlands and Denmark. Beautiful, as the girls managed to sit at the stadium for the first time there. They behaved very noisily, which attracted the attention of not only neighbors but also TV people.
|Photographer – Andrew Boyers|
And everything would be fine, only the official sponsor of the Championship is beer Budweiser. And this means that the advertising of any other beer is strictly prohibited. So it is not surprising that by the beginning of the second half they were asked to leave the stadium. They refused and it took the intervention of almost 40 stewards. Needless to say, it attracted even more attention?
As it turned out later, none of the girls work for Bavaria Beer. But the fact of a provocation is obvious - no one doubts that it was a planned action. An ingenious trick that cost the brewery very little, but attracted far more attention than all the sponsorships. Budweiser.
In the meantime, an investigation is underway (which, most likely, will not lead anywhere), the attendance of the official Bayern website is growing at an explosive pace. The popularity of the brand has grown significantly.