Prices for jewelry from the Eternal Gold line range from 5,000 to 60,000 USD.
Italian luxury brand Prada has unveiled the first-ever jewelry collection made entirely from recycled gold. The Eternal Gold line includes 48 items created by the masters of the fashion house and Italy.
The collection includes jewelry made from 100% certified recycled metal. The campaign that accompanies the release of the line features poet and activist Amanda Gorman.
The Eternal Gold collection is available exclusively in a network of branded mono-brand stores in Milan, Rome, Paris, London, Dubai, Los Angeles, New York, Tokyo, Seoul, Shanghai and Beijing. In addition, from October 17, sales will start in the online store in the UAE, USA, China, Japan and South Korea. Jewelry prices range from 5-10 to 60 thousand dollars.
10 of 48 designs are only available on order. To create the products, the craftsmen used a special stone processing technique, cutting and polishing with laser engraving and 3D printing.
A project to create recycled gold jewelry was announced in the fall of 2021. Since then, the fashion mod has assembled its own team of jewelers, led by director Timothy Iwata. In developing the design, the authors of the collection relied on the vision of Miuccia Prada.
Prada said the gold used to create the Eternal Gold collection fully complies with the "chain of custody" standards set by the Council for Responsible Jewelery. The authenticity and origin of products can be verified on the Aura Consortium blockchain platform.