Affairs Puma are not going too well, since the company is engaged in reducing losses. In particular, it is planned to reduce the volume of products sold and abandon too expensive sponsorship contracts.
It is not yet clear whether the company will renegotiate the terms of some contracts. So, with the runner Usain Bolt, an agreement was concluded until 2013, by the way, the most expensive of all. It is likely that the sportswear manufacturer will decide to renegotiate the terms.
The reason for such drastic measures lies in the fact that Puma's sales in the European market are declining. The situation is not saved by the fact that in other regions they are increasing. However, a similar state of affairs is observed today in other companies for which Western Europe was the main market.
