Buyers will have the opportunity not only to personalize the color of the purchased shirt, but also decorate it with inscriptions, choose the size of the logo.
Since 2003, Ralph Lauren has provided customers with the Create-Your-Own customization program, which allows customers to choose the color of the polo shirt they purchase. Now this project will reach even greater heights, with the addition of new features for personalization.
There are 6 polo styles with 24 color options available to consumers, which gives a wide scope for experimentation. In addition, you can add up to 16 characters of text to each shirt cuff - it can be the name of the customer, a significant date, a hashtag, the name of your favorite football team or city. You can use not only letters and numbers, but also punctuation marks with special characters.
Naturally, there are some limitations. So for one shirt, only two colors can be used. However, you can also choose the color and size of the famous polo player on horseback logo separately - there are 20 options to choose from (2 of each color - large and small). And for lovers of minimalism, there is a version without a logo at all. It is also highly likely that the possibilities of personalization will be significantly expanded in the future.
Particularly noted is the fact that custom-made polo shirts will not be produced using traditional cutting and sewing methods, but using the latest technologies that guarantee a minimum of waste. Add to this the fact that there is no need to create and store stocks, which also means a reduced environmental impact. Like many other fashion manufacturers, Ralph Lauren In recent years, more and more attention has been paid to environmental issues.
The new personalization options are now available to all Create-Your-Own users. The cost of the personalized shirt is $168.