Nevertheless, this business has been unprofitable for the company for the last decade. For this reason, it was decided to restructure it.
These intentions of the company were reported by Reuters, referring to the words of representatives Sony. It is reported that the television business will be divided into three parts. One will be engaged in the actual production of televisions, the second will take over research and development, and the third will take care of marketing issues. Management Sony believes that such a division will significantly reduce losses, and even get rid of them altogether.
The reason for the significant deterioration in Sony became South Korean manufacturers who managed to flood the market with inexpensive, but high-quality models. In addition, competitors are constantly introducing more and more new technologies to the market. Sony just can't keep up with them. However, the company's business is going badly not only in the television market.