Ukrtelecom, the state communications operator of Ukraine, intends to abandon its sub-brand Utelunder which 3G communication services are provided. Thus, all services will be provided directly under the brand Ukrtelecom.
According to information provided by the newspaper Economic news, the rebranding will take place this spring. This will entail changes in the names of tariff plans (now called U'net, U'family...). Official information will be available in March.
The reason for abandoning the sub-brand was the economic groundlessness of its use in Ukraine. As practice has shown, it is much more correct to promote one main brand. Case with Ukrtelecom not the only one in the country, before that, other telecom operators carried out a similar policy.
