This is no longer just an interesting marketing find, but an entire industry valued at tens of billions of US dollars.
Quite recently, ten years ago, spontaneously opening temporary stores (pop-up) were an unusual and rare phenomenon, a kind of retail innovation. Today, such a solution has already become a fashionable trend that has proven its effectiveness and one of the main retail trends in 2019.
Temporary stores open both new brands, thus making their first tentative step into the market, and large companies such as Calvin Klein, Alibaba, Louis Vuitton, Gucci, Marc Jacobs, GAP, Levi's, Samsung, COS, Fendi and many others.
Sometimes temporary stores are just more festive versions of regular stores (and they often actually open around the holidays, like Christmas or Halloween), but often the store decides to capture the imagination of customers and creates something really unusual.
Kate Spade has opened its shop for three weeks in Bryant Park, New York, in the form of a cute igloo. Going inside, visitors could not only make a purchase, but also drink a cup of free hot chocolate.
Nike celebrated the fourth anniversary of its Air Max sneakers with the opening of a series of Sneakeasy Pop-up stores in major American cities. Information about the location of the stores was classified and it was necessary to perform a series of actions on the Internet in order to obtain it, so that the fans of the brand had a feeling of exclusivity of what was happening, the stores themselves were no less impressive when the fans managed to get there. There were musical performances, art installations, and all this along with individual fittings of the best models of sports shoes.
Women's clothing brand Arnsdorf has created an architectural system for its temporary boutique from the common item of clothing, tights. In total, 154 pairs of tights were needed to create an unusual backdrop for the Arnsdorf's Opticks collection.
Pantone, the creator of the famous color palette, traditionally opens summer temporary cafes in Monaco - Pantone Cafe, where visitors can choose a drink or food in one of the colors corresponding to Pantone's signature colors.
The highlight of Louis Vuitton's temporary Sydney store, which showcased the spring and summer 2017 collections, was that it was completely 3D printed. Creation of a shop with an area of 90 sq. m. took 18 days.
Ripndip, a brand of clothing and accessories for skaters, used the image of its unofficial mascot, Lord Nermal, in the design of its temporary store. It is simply impossible to pass by such a store!
Fendi has opened a temporary store in Ginza, Tokyo. This retail space, sometimes referred to as an adult playground, features a mini cinema, unusual decor and installations, and a unique fluffy tree created by artist Makoto Azuma.
An unusual solution was brought to life by Adidas, its temporary store is made in the form of a giant shoe box. The resemblance to the real object is so strong that the store itself can be considered a work of modern art.
A similar idea came to the minds of the designers of the temporary Tiffany store - they took the brand's famous box of a recognizable blue hue as a basis.