The chain of jewelry stores uses closing messages as a kind of advertising, which has already become a real meme.
For several years now, Sunlight has been sending out messages that it is closing, liquidating stores, and then customers have one last chance to buy something, and even at a significant discount. At the same time, no closure occurs and outlets continue to operate as usual.
Such unscrupulous and misleading advertising has repeatedly led to consumer complaints to the FAS. As a result, the Volgograd OFAS, after considering the case, decided that in this case there really was a violation of advertising legislation, a case will be initiated, as a result of which the network will be obliged to pay a fine in the amount of 100 thousand to 500 thousand rubles.
But that didn't have much of an effect on Sunlight's behavior, which continues to send out the shutdown through a variety of channels, from email to SMS. According to representatives of the network, they do close some of their stores sometimes, so the advertising is still true.
Many consumers are already treating Sunlight's perpetual "closures" with humor. Moreover, it is already becoming a kind of meme. You can find a lot of jokes on this topic on the web. It has been speculated that notices of Sunlight's closure will continue to come 100 years from now. Network messages are compared to “text messages from an ex,” which promises never to write again, but constantly breaks this word. However, someone noted that 2020 is so strange that anything can happen, even the actual closure of Sunlight stores.