This is the brand's first collaboration with Publicis Italy, which has been selected as the leading global creative agency.
The Italian manufacturer of pasta and pasta sauces, which is considered the largest in the world in this industry, has unveiled its new global advertising campaign. This is the first collaboration of the brand with the advertising company Publicis Italy, which will henceforth promote the brand on the international market.
And for the first joint advertising campaign, the theme of love was chosen, which in difficult times has become more relevant than ever. The ad is titled "Signs of Your Love" (No words) and invites viewers to view their own plate of pasta as an emotional gesture, a sign of love, and a substitute for words.
With the help of a delicious dish, according to the creators of advertising, sometimes you can say a lot, even when words are not enough, express support and take care of your loved ones. All videos for the new campaign, which are mini-movies, tell simple stories of warmth and support in communicating with family, loved ones and friends.
The advertisement was shot by Saverio Costanzo, the famous Italian director, the nominee of the Italian national film award "David di Donatello" for the film "The Solitude of Prime Numbers". And as a soundtrack to enhance the emotional impact, the song Beautiful that Way, familiar to the audience from the popular Italian film Life is Beautiful, was chosen.
The advertising campaign will be launched in 40 countries in different languages. The videos will be shown on all available channels, including through social networks, outdoor advertising, digital channels, etc.