bing - search engine from Microsoft, was officially introduced on May 28, 2009 by CEO (CEO) Microsoft Steve Ballmer at the All Things Digital conference in San Diego. Function fully online bing started a few days after this event - on June 3, 2009. Via bing, Microsoft tried to compete with the leaders of the search market - Google, Yahoo! и Baidu (the largest search engine in the Asian region), not wanting to miss out on such a promising source of profit and hoping to justify years of investment. bing replaced the search engine Live Search (or rather, it was integrated with it), and its even earlier ancestors were Windows Live Search и MSN Search.
Information about what Microsoft is testing a new search engine, appeared in early 2009. In preliminary reports, the new search engine had the working title Kumo (and now, typing www.kumo.com in the address bar will take you to the main page bing). Kumo means "cloud" or "spider" in Japanese. About what name the system will officially bear, it became known only on the day of launch. Name bing was chosen after testing in focus groups as a short catchy, easy to pronounce in any language. It describes or reflects a sound that can be associated with the process of making a decision or a moment of discovery, finding an answer. This is the sound that denotes the correct answer in quiz shows or a moment of insight in cartoons.
Interestingly, the domain bing.com was registered much earlier than the search engine from Microsoft, in January 1996. Initially, this was the name of a service that offers mobile phone owners a device that vibrates when a call comes in. Later site www.bing.com repeatedly changed owners, he had a chance to visit the postal service. Only in March 2009, the Bing logo appeared in the address bar of the site - a blue letter "B" with an orange circle on a white background inside, as well as a mention that the site belongs to Microsoft Corporation.
Search in bing in addition to the list of links familiar to us, it has a number of innovations: to the left of the search results, the user is shown categories into which the results are divided. For example, by typing the word Google, I got the opportunity to see separately the results regarding services Google, separately results swinging downloads from Google, separately information about the company itself, separately links about vacancies in the company, etc. Quite convenient, although only the English version has such an opportunity. bing. Interestingly, by displaying the page www.google.com in the search results, bing provided the opportunity to use the search directly from the search results Google, and also gave a link to all its main services, the “Bing” query given in Google does not lead to the same result, but only gives a link to the official page. Also, the menu to the left of the search results shows the user similar queries and his search history.
A number of improvements relate to video and image search. Looking through image search results in bing, the user will see all the results unfold in front of them as they scroll, on the same page. There is a nice addition when viewing video search results: when you hover your mouse over one of the twenty videos on the search page, the user can preview the content of the video. Preview is also done for text links.
Conveniently arranged services bing: Travel, Shopping, news, Maps, translator and others, the change of background images pleases the user's eye, although all this and even more (to put it mildly) already have Google.
The general path of development of the search engine is determined, the goal is (as, indeed, in other search engines) to guess the answer to the user's query as accurately as possible, to achieve this goal, Microsoft acquired search technology in “natural” language powerset, as well as the system wolframalfaAn that generates direct responses to the query entered.
Now bing ranks among the most popular search engines along with Google и Yahoo. But still, most users are in no hurry to change their usual search engines for something new, with all the interesting finds bing. Skeptical jokers decipher bing like this: But It's Not Google. But Microsoft is determined, hundreds of billions of US dollars will be spent on the introduction of a new search engine, and perhaps the company will be able to realize a long-standing dream: “kill ten blue links” (often repeated phrase - a hint of defeating Google) and get first place in the search engine war.