Slogans: BMW. The Ultimate Driving Machine.
bmw. Sheer Driving Pleasure.
The Ultimate Driving Experience
This, perhaps one of the most famous manufacturers of cars and motorcycles in the world, began its activity in 1916 in Munich, initially dealing with aircraft engines. The company was formed as a result of the merger of two small manufacturers of aircraft engines - Rapp-Flugmotoren Werke и Otto Werke. The nature of her activity is captured in the logo - a rotating aircraft propeller against the blue sky. At the same time, the logo is perfectly combined with the flag of the state of Bavaria, divided into white and blue rhombuses, where the company is located (Munich is the capital of Bavaria) and after which it got its name - the Bavarian Motor Plant.
Here we need to make a short digression. The fact is that the decoding of the logo has long been speculation and controversy. For some, this is exclusively a propeller, others believe that it's all about the flag. But there is also a third party who believes that the logo bmw It's a very good combination of both. Moreover, there is every reason to believe that it was the flag that served as the basis. Herself bmw is modestly silent about the origin of its logo. All this time the logo has existed almost unchanged. By the way, the famous “nostrils” of the radiator grille can also be considered a kind of logo.
In the first years of its existence bmw showed what she was capable of - the plane using her engine set a world record, reaching a height of almost 10,000 meters. During the First World War it was bmw was the main supplier of engines for German aircraft.
After the defeat of Germany bmw for some time loses the ability to produce aircraft engines. We need to urgently retrain. Since 1923, the production of motorcycles begins. And in 1929, the first car appeared - a miniature but cute Dixi.
During World War II, the main products bmw again become aircraft engines. Moreover, experiments with jet and rocket propulsion begin. Weapons are mass-produced at factories (according to some reports, not without the use of slave labor of concentration camp prisoners). The production of motorcycles has been cut as much as possible, the production of automobiles has been completely curtailed. But again, the next defeat of Germany puts a final cross on bmwas an aircraft manufacturer. However, the company's management (like many others) manages to avoid any accusations of collaboration with the Nazis.
Despite the fact that the company's factories lay in ruins, there is a gradual revival of production. The production of motorcycles R 24 begins. A little later, the first unsuccessful attempts to produce cars are made: the 501 model failed miserably - the country had not yet recovered from the war and the market was not yet ready. Then the company approaches from the other side, offering a cross between a motorcycle and a car, called the Isetta. With this miracle, things went better.
|BMW M3 Coupe (image from official website)|
The company is slowly growing. Even the crisis that happened to her in 1959 could not completely knock her down. Production is gradually expanding, new factories are being built, more and more new models of different levels, for different wallets, appear. Numerous victories in motorsport and motorsport make BMW a great advertisement. A "sporty" spirit is attached to the company's cars. Many of the models become real legends and dream collectors. There is even a half-joking opinion, according to which, designers bmw don't follow fashion, they create it.
To tell in detail the history of the company's lineup and its development over the past decades, you will no longer need an article, but a book, or even a whole multi-volume encyclopedia. Products bmw respected everywhere. Even the most affordable 1 Series is considered a kind of elite. Cars bmw beat original records in the number of nicknames, and all over the world. We know them as "beamer", "boomer", "combat vehicle of the lads" (in a more detailed interpretation - "Ransomware War Machine"), "beha"…
The company's headquarters is still located in Munich, while offices are scattered around the world. Now the so-called BMW Group also own brands such as MINI и Rolls-Royce Motor Cars.