Land Rover has signed a new five-year partnership with the British yachting brand.
Land Rover has signed a new long-term cooperation agreement with British clothing brand Musto, which specializes in equipment for yachtsmen. As part of the deal, Musto designers will lead the development of clothing, footwear and luggage collections for the automotive company for five years.
The first collection for the Fall/Winter 2020 season is a continuation of the 24-piece Above and Beyond line that was introduced with updated Land Rover Defender at the Frankfurt Motor Show in September 2019.
New fashion line for Land Rover, presented at the ISPO trade fair in Munich, is based on close cooperation between brands. It will go on sale both through Musto distributors and through consumer channels, including retail and online stores. The expected start of sales is August 2020.
The collection, which was created with a focus on durability, uses advanced technologies that allow things to be used even in the most difficult conditions. Key products include the Land Rover Gore-Tex parka, which features three layers of fabric to keep out moisture and wind. The Welded-Thermo jacket is equipped with a built-in antenna that can send a signal to rescuers when a person is in difficult terrain.
“The combination of Musto design and technology with Land Rover innovation creates a cutting-edge product line in the outdoor sector that will satisfy the modern adventurer,” commented Paul Stoneham, Executive Chairman of Musto.
The Musto brand was created in 1965 by the English sailor and engineer Keith Musto. Today it is one of the leading high-tech clothing manufacturers for professional yachting, equestrian sports, shooting, as well as casual wear.