New advertisement that made a lot of noise Diesel – "be stupid" was awarded the Grand Prix at the International Advertising Festival Cannes Lions 2010. And it was immediately banned from showing in the UK by the association ASA.
The advertising campaign runs under the slogan "Be stupid for successful living" – "Be stupid so that life is successful" («For successful living» - official slogan Diesel), became famous for calling to forget all the "smart" prejudices and behave as the heart tells. At least that's what the ad agency says. Anomaly, which owns the authorship. Advertising posters depict people doing something stupid, and urge, if not to repeat it, then to do something similar.
|Maybe smart people have brains, but stupid people have courage|
But conservative workers ASA (Advertising Standards Authority) considered that the advertisement violated at least three conditions: it should not be shown to children, it encourages anti-social behavior, and it is openly offensive. best gift for Diesel they could not do it, because nothing increases the value of advertising so much as banning it after the whole world has known about it. Especially after she won the Cannes lion.